Q11 • What is localization?
Localization is the process of creating or adapting a product or text for use in a specific target country or target market. Localization may involve translation, or may simply entail adapting the same language for another country or region (e.g. British English to American English).
Localization itself can be divided into General Localization and Radical Localization.
General localization focuses on superficial cultural differences, such as language, currency formats, time formats, etc. Radical localization focuses on underlying differences—those that affect the way users think, feel and act. The latter would take into account different learning styles and use culturally specific examples.